No one ever thought the most known vodka in the world would be Swedish...........at least not the Russians!!
Absolut is my WoW brand because they reinvented marketing in spirts. For sure Absolut is not the best vodka in the market, is not the most expensive and not the most exclusive, but certainly is in top of mind of all. The iconic bottle shape is the centre of all its marketing ambience, and today is very well recognised in any bar, pub or restaurant in all over the world.
Carlos
CHEERS!!
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